You’ve decided to start a small business. You ignored your friends and family and stepped out on faith. Then you realized that having an online business means you have to show up. You created a Facebook business page and an Instagram and posts in several Facebook groups about your amazing services and/or products, but even the crickets are quiet. You hear of all the great new platforms like Periscope, Blab, Facebook Live and SnapChat, but instead of creating a strategy for your business to get on board you sign up only to watch in the background.
Does this sound like you? You are not alone. Many entrepreneurs do not feel comfortable putting themselves out there.
I spent the a while working my mentor learning all I needed to know. When it was time for me to finally launch I became paralyzed. The funny thing is I didn’t even know I was, my mentor advised me to Let Go! When I looked back at my actions and excuses they were all due to fear. Fear of not being accepted, fear of people not wanting my services and fear that I would fail.
Here are the steps I took to stop being the best kept secret:
I CONFRONTED MY FEARS
I made a list of my fears which were not being accepted, people not wanting what I had to offer and the best one of all being afraid to fail. After I listed my fears I asked myself, what is the worst thing that could happen. Next to each fear I wrote out the worst thing. None of them were earth shattering or things that I couldn’t deal with so I decided I had to face them.
I DEALT WITH MY FEARS
-I started recording videos of myself daily on my cell phone as a way for me to get comfortable doing videos.
-I joined a 10 day snapchat challenged to do livestream.
-I am working on a weekly Dream TV series to stay consistent.
-I did a giveaway on social media to put myself out there.
I STAYED CONSISTENT
This is the most important step. Staying consistent has made me super confident when it comes to recording videos, doing live stream and when a new platform launches I am super eager to try it out. When Facebook announced Facebook Live I went out and purchased an iPad so I could livestream on the Facebook platform. When I was introduced to Snapchat I downloaded the app and haven’t stopped snapping since.
Your fears, concerns or apprehensions about putting yourself out there may not be the same as mine, but I encourage you to confront the very things that are holding you back and deal with it head on. There is no other way around it. The very fact you took the steps to start a business is more than enough reason to give it a try. Being the best kept secret will not allow your business a change to succeed, online visibility is the key to online business success.
So I ask you, what is the worst thing that could happen if you moved past your fears and went after your dreams? I would love to hear from you, feel free to post your comments below. If you enjoyed this post, please share with others.
If you would like to discuss more strategies to help your small business please